Vintage Felida Swiss 18K Yellow Gold-Plated Automatic Cushion Case Watch
Watch (Vintage Wristwatch) · Yellow Gold (Classic 1970s warm tone alloy with copper and silver)
Purity: Gold-Plated/Electroplated (Likely 10-20 microns). Non-solid gold as evidenced by base metal wear (pitting) on the lug and bezel edges.
Type
Watch (Vintage Wristwatch)
Purity
Gold-Plated/Electroplated (Likely 10-20 microns). Non-solid gold as evidenced by base metal wear (pitting) on the lug and bezel edges.
Gold Type
Yellow Gold (Classic 1970s warm tone alloy with copper and silver)
Weight
65-85 grams (Total weight including movement and base metal bracelet). Gold content is negligible.
Description
A classic example of 1970s Swiss horology, featuring a bold cushion-shaped gold-toned case and a striking electric blue sunburst dial. This Felida timepiece captures the disco-era aesthetic with its oversized proportions and contrasting red sweep second hand.
Key Features
Cushion 'TV-style' case, integrated-look lugs, sunburst gradient dial, date window at 3 o'clock, and faceted applied indices.
Color & Finish
Deep yellow gold color with a high-polish finish on the bezel and brushed finish on the bracelet links. Significant surface patina and micro-scratching present.
Hallmarks & Stamps
SWISS MADE on dial; likely 'Plaque Or G' or 'Gold Electroplated' stamped between the lugs or on the case back exterior.
Dimensions Estimate
38mm case diameter (excluding crown), 20mm lug width, approximately 12mm thickness.
Gemstones & Inlays
None. Blue sunburst dial with applied baton indices and a red center second hand.
Clasp & Closure
Fold-over deployment clasp on a presidential-style linked bracelet, likely made of gold-plated stainless steel or brass.
Chain & Links
Presidential-style three-piece link construction with brushed outer links and polished center links.
Craftsmanship Details
Mass-produced cast case with machine-applied electroplating; simple mechanical movement with standard Swiss assembly quality.
Authentication Indicators
Subtle greening/oxidation near the lugs suggests a base metal (brass/steel) under a thin gold layer; 'Swiss Made' alignment is consistent with period-correct entry-level luxury.
Origin & Maker
Switzerland; Felida (a lesser-known Swiss assembly brand typical of the mechanical watch boom).
Era & Period
1970s Bold Gold Era (Characterized by the 'TV' or Cushion case shape and vibrant sunburst dials).
Age Estimate
Circa 1970-1975 based on the case geometry and typography.
Cultural Significance
Represents the democratization of luxury in the 1970s, making the 'solid gold look' accessible to the middle class through advanced electroplating.
Condition Notes
Fair to Good. Visible brassing and 'pitting' on the gold plating around the lug area and crown. Crystal shows significant scratching. Dial remains well-preserved.
Value Estimate
$50 - $150 USD. Value is based on vintage charm and mechanical interest; the item has no significant gold melt value.
Care & Maintenance
Avoid all chemical cleaners as they will strip the thin gold plating; use only a soft dry cloth. Keep away from water as vintage gaskets are likely dry-rotted.
Similar Items
Vintage Omega Geneve Dynamic, Tissot Visodate (1970s), or Seiko 5 Actus from the same era.
Interesting Facts
During the 'Quartz Crisis' of the 1970s, many smaller Swiss brands like Felida produced high-style mechanical watches to compete with emerging Japanese technology.