DMQ Swiss Two-Tone Gold Electroplated and Stainless Steel Crystal-Accented Watch
Watch (Dress/Fashion luxury style) · Two-Tone (Yellow Gold-toned accents and Silver-toned base). Alloy is likely brass/stainless steel base with decorative yellow plating.
Purity: Gold electroplated or gold-toned. Likely non-karat solid; intended to mimic 18K aesthetics but contains negligible gold value. 'Swiss' refers to movement, not case metal.

Type
Watch (Dress/Fashion luxury style)
Purity
Gold electroplated or gold-toned. Likely non-karat solid; intended to mimic 18K aesthetics but contains negligible gold value. 'Swiss' refers to movement, not case metal.
Gold Type
Two-Tone (Yellow Gold-toned accents and Silver-toned base). Alloy is likely brass/stainless steel base with decorative yellow plating.
Weight
45-65 grams including movement and crystal. The weight provides no significant melt value due to plated construction.
Description
A sophisticated women's dress watch featuring a distinctive H-link bracelet with contrasting gold-toned accents and a sparkling crystal bezel. The white dial features gold-toned Roman numerals at cardinal points, offering a timeless aesthetic reminiscent of Swiss high-jewelry timepieces.
Key Features
Contrasting two-tone architecture; crystal-encrusted bezel; Swiss quartz movement indicator; unique cross-shaped decorative center links.
Color & Finish
High-polished yellow gold-tone on cross-links and bezel markers; brushed and polished steel-toned base; white mother-of-pearl style dial.
Hallmarks & Stamps
'DMQ' brand mark on dial; 'SWISS' mark at 6 o'clock; case back likely stamped 'Base Metal' or 'Stainless Steel Back'. No gold purity hallmarks (750/585) visible.
Dimensions Estimate
Case diameter: 24-26mm; Band width: 12-14mm; Women's standard petite size.
Gemstones & Inlays
Simulated diamonds (CZ or crystals) in a pavé-set round bezel; mother-of-pearl dial inlay; potential cabochon on crown.
Clasp & Closure
Integrated jewelry-style fold-over clasp or butterfly deployment hidden clasp, typical for link-style bracelet watches.
Chain & Links
H-link and cross-link integrated bracelet; cast multi-piece construction with pin-and-sleeve connections for flexibility.
Craftsmanship Details
Cast metal links with electro-mechanical plating; mass-produced precision; machine-set crystals; quartz Swiss movement for reliability.
Authentication Indicators
Visual check shows plating wear on high-friction areas (no solid gold color underneath); movement is Quartz (battery); branding associated with fashion jewelry rather than fine horology.
Origin & Maker
DMQ (Direct Marketing Quality - common on shopping networks like QVC); Swiss movement likely quartz; assembly unknown.
Era & Period
Contemporary (Late 1990s - 2010s); matches 'Boutique' fashion trends influenced by Ebel and Cartier designs.
Age Estimate
Circa 2000-2015. Styling indicates a mid-market era focused on 'affordable luxury' aesthetics.
Cultural Significance
Represents the 'democratization of luxury' in the late 20th century, where high-end design languages were applied to fashion-grade materials.
Condition Notes
Good; visible surface scratching on the 'gold' plating which may indicate thinning; crystal appears intact; light accumulation of skin oils in links.
Value Estimate
Retail: $50-$120 (historic); Resale/Curiosity value: $15-$40. Value is in function/style, not metal content (minimal gold).
Care & Maintenance
Gently wipe with a soft cloth; avoid chemicals/perfume to preserve plating; not water-resistant for swimming; replace battery every 2-3 years.
Similar Items
Ebel Sport Classic (Original design inspiration), Cartier Panthère Two-Tone (High-luxury equivalent), Anne Klein Fashion Watches.
Interesting Facts
The brand DMQ gained popularity via television shopping channels, marketing Swiss accuracy with accessible fashion-forward jewelry materials.