Vintage Aretta Gold-Plated Manual Wind Wristwatch
Watch (Mechanical Wristwatch Case) · Yellow Gold plating with high copper/brass alloy base
Purity: Gold-Plated (likely 10-20 microns) over base metal

Type
Watch (Mechanical Wristwatch Case)
Purity
Gold-Plated (likely 10-20 microns) over base metal
Gold Type
Yellow Gold plating with high copper/brass alloy base
Weight
15.0 - 25.0 grams (total weight including movement and crystal)
Description
A vintage mid-century mechanical timepiece featuring a gold-plated bezel and characteristic tapered lugs. The watch case shows a classic design language typical of the post-WWII era, utilizing a 'Fond Acier Inoxydable' (stainless steel back) to protect the skin from the base metal alloys used in the gold-plated portion of the case.
Key Features
Five-pointed star logo; distinct script typography for brand name; stainless steel screw-down or snap-off caseback for moisture protection
Color & Finish
Rich yellow gold tone on bezel and lugs; brushed stainless steel finish on caseback; significant patina and surface wear
Hallmarks & Stamps
Brand name 'Aretta' with star logo; serial number '64716'; French mark 'FOND ACIER INOXYDABLE' (Stainless Steel Back)
Dimensions Estimate
Case diameter: 30-34mm (excluding crown); Lug width: 16-18mm
Gemstones & Inlays
None visible on case; movement likely contains synthetic rubies (jewels) internally
Clasp & Closure
Not applicable (leather strap missing); spring bar holes visible in lugs
Chain & Links
Integrated angular lugs for strap attachment; no metal bracelet present
Craftsmanship Details
Machine-stamped caseback; gold-plated brass casing; standard industrial assembly for mid-tier consumer horology.
Authentication Indicators
Hallmarks are consistent with mid-range European watch production. Note: The case is not solid gold; the 'Fond Acier' mark confirms only the back is steel, while the body is plated.
Origin & Maker
Aretta (Swiss-Italian brand); Caseback text indicates likely European assembly, possibly Swiss-made movement
Era & Period
Mid-Century Modern (Late 1940s to early 1960s stylistic indicators)
Age Estimate
Circa 1950-1965
Cultural Significance
Represents the democratization of luxury in the mid-20th century, where gold-plated watches allowed the middle class to achieve the 'gold look' of high-end brands like Patek Philippe or Omega.
Condition Notes
Grade: Fair. Significant wear to gold plating on the lugs and crown; visible scratches and pitting on the caseback; strap is missing.
Value Estimate
$30 - $75 USD (Value is primarily in the movement and nostalgia; negligible gold scrap value due to plating).
Care & Maintenance
Do not submerge in water; clean plating gently with a soft dry cloth only to avoid further thinning of the gold layer; movement requires professional lubrication every 5 years.
Similar Items
Vintage Tissot or Longines gold-plated models; typically differentiated by movement quality and the thickness of the plating (microns).
Interesting Facts
Aretta was a brand popular in the Italian and Eastern European markets, often using high-quality Swiss ebauche movements from manufacturers like ETA or Unitas.