Gold-Tone Stainless Steel Fashion Watch by OWIM GmbH
Watch, Fashion/Quartz · Gold-Tone Yellow finish over Stainless Steel alloy
Purity: 0K / Non-precious. This item contains No Solid Gold. It is a base metal item with a gold-colored surface finish (likely PVD or electroplating).
Type
Watch, Fashion/Quartz
Purity
0K / Non-precious. This item contains No Solid Gold. It is a base metal item with a gold-colored surface finish (likely PVD or electroplating).
Gold Type
Gold-Tone Yellow finish over Stainless Steel alloy
Weight
25 - 40 grams total weight including movement and strap
Description
This is a mass-market fashion watch distributed by OWIM GmbH. Despite its gold-colored exterior, the case back explicitly states it is 'All Stainless Steel', confirming there is no precious metal content. The design features a cushion-shaped case with a brushed steel back and a simple quartz movement. It is a functional accessory rather than a jewelry investment.
Key Features
Regulatory CE marking for European markets; IAN tracking number for retail logistics; brushed stainless steel case back for hypoallergenic wear.
Color & Finish
Yellow gold-tone with a vertically brushed/satin finish on the case back and high-polish finish on the lugs. Shows significant brassing/fading on edges exposing base metal.
Hallmarks & Stamps
Stamped 'All Stainless Steel', 'IAN91943', 'Z31632C', 'CE' logo, 'WEEE' (crossed-out wheelie bin) symbol, and manufacturer info 'OWIM GmbH & Co. KG, Stiftsbergstraße 1, D-74167 Neckarsulm'.
Dimensions Estimate
Case approximately 25mm x 25mm (square/cushion shape); Lug width approximately 12-14mm
Gemstones & Inlays
None visible on the case back
Clasp & Closure
Standard pin buckle on a synthetic or leather strap (strap appears worn orange/red)
Chain & Links
Standard vertical spring bar lugs for strap attachment
Craftsmanship Details
Industrial mass production. Stamped text on the case back; basic tension-fit case closure; machine-applied gold-color coating.
Authentication Indicators
The 'All Stainless Steel' stamp is a definitive indicator that the item is NOT gold. The presence of the CE and WEEE symbols are typical of consumer electronics/battery-operated goods, not fine jewelry.
Origin & Maker
Germany (Design/Distribution by OWIM GmbH & Co. KG); likely manufactured in China for the European discount retail market (Lidl)
Era & Period
Contemporary (2010s-present); mass-produced modern era
Age Estimate
Likely produced between 2013 and 2020 based on the 'IAN' (International Article Number) format
Cultural Significance
Represents the 'Fast Fashion' movement in horology, where items are designed for style and affordability rather than longevity or intrinsic material value.
Condition Notes
Fair to Good. Visible scratches on the case back; significant wear/tarnish on the lugs where the gold plating is thinning; strap shows heavy creasing and aging.
Value Estimate
Melt Value: $0.00. Resale Value: $5 - $15. Primarily retains utility value as a timepiece rather than commodity value.
Care & Maintenance
Avoid moisture as water resistance is likely minimal; clean with a soft dry cloth only; do not use jewelry cleaners as they may strip the thin gold-tone plating.
Similar Items
Casio Gold-Tone Digital Watches, Anne Klein Fashion Watches, or various supermarket brand quartz timepieces.
Interesting Facts
OWIM GmbH is a major supplier for the international grocery chain Lidl, meaning this watch was likely sold as a limited-time 'middle aisle' promotional item.